“To integrate CSR goals into organizational strategies and practices”

PCCW has adopted CSR as a corporate philosophy. It believes that business success will be fostered through an amalgamation of ethical values, transparency, employee relations, legal compliance and overall respect for the values of society and communities in which the Company operates.

The Company aims to integrate the CSR philosophy into its everyday operations and long term strategic plans, so that CSR would become one of the key brand differentiators for its products and services.

To achieve this, the Company is committed to:

• developing CSR policies and integrating them into corporate strategies;
• formulating baseline standards of acceptable social, ethical and environmental practices within the business processes from investment evaluation to project implementation; and
• developing a corporate culture of surpassing the baseline CSR standards wherever possible.