PCCW’s Advertising & Interactive Services (A&IS) offers a wide range of multimedia advertising solutions, including print, TV, Internet, mobile and eye Multimedia Service, for both corporate and SME clients. Its business activities include:
- Broadcast and sponsorship advertising;
- Sponsored segment programming;
- Interactive advertising and sales transaction facilities, e.g. securities trading;
- Various directory platforms, such as print yellow pages (yp), Internet yellow pages (yp.com.hk), Mobile app (yp1083), White Pages, etc.;
- TV purchasing facility for product ordering and delivery, e.g. gourmet delivery;
- Resale of keywords and banners on major websites.
A&IS leverages PCCW's quadruple-play platforms to provide corporate clients with a wide range of multimedia advertising solutions. It comprises three areas:
- Corporate Advertising Solutions, which deals with now TV's self-developed channels such as now NEWS, now Today and now SPORTS channels, as well as partner channels such as STAR, Mei Ah, AXN, Animax, ESPN STAR Sports, Discovery and others;
- SME Advertising Solutions, which mainly deals with the yellow pages brand, and serves as a major reseller for Internet partners such as Yahoo and Google;
- Overseas Business Development, which pursues business opportunities outside the domestic market.
1. now TV
- Broadcast advertising solutions, such as 30-second TV commercials and sponsorships;
- Sponsored segments for now TV programs;
- Interactive ads to facilitate lead generation, such as information- and game-based ads;
- Transaction-based services from content partners, such as food delivery, holiday tours and stock trading - all under the aegis of the now shop brand;
2. Mobile phones
- Search and banner advertising on Mobile app (yp1083), a powerful search utility downloadable via iPhone App Store and Google Play;
- Multi-channel advertising, whereby now TV ads can also be delivered to PCCW mobile subscribers.
3. Internet and eye Multimedia Service
- Banner advertising, directory listing and search marketing solutions on yp.com.hk and other partner sites
- Design and hosting of websites for advertisers;
- General advice to SMEs on Internet advertising;
- Advertising campaigns across a broad range of channels, such as print, Internet, eye Multimedia Service, mobile, and TV.
- Sale, production and distribution of a wide range of directories, mostly available in both Chinese and English versions.