Customer Data Analyst(Marketing)

HKT (SEHK: 6823) is Hong Kong’s premier telecommunications service provider. It meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.

Together with the highly successful media business of its parent company, PCCW Limited, HKT offers innovative media content and services across the PCCW Group’s unique quadruple-play platforms – fixed-line, broadband Internet access, TV and mobile.

Date Posted: Mar 27, 2021|Closing Posted: Apr 26, 2021
Job Location: Hong Kong
Job Description:
As the team members of our Customer Management Team, the jobholders will be responsible for performing target database list generation, data extraction, campaign tracking, supporting database development, business performance reporting, customer data analyses that enables PCCW/HKT Business Units to grow and retain their customer base, and to provide fact-based data driven insights on customer behavior and lifetime value.

Your role
Major job duties include data extraction on demand to fulfill marketing programs’ requirements, reports preparation relating to business performance/service usage, customer analyses, and statistical modeling. You are also required to perform campaign tracking, assist in execution of standard data mapping jobs, verify data sets and conduct user acceptance test of in-house-developed applications.
To succeed in this role
  • University graduate in Computer Science, Information Technology, Data Science, Statistics or relevant discipline
  • Minimum one year working experience in programming, data extraction, MIS
  • Proficiency in relational databases - SAS, SQL, VBA; good knowledge with some of or all - Python, Java, Java script.
  • Practical experience in working with data visualization tools (e.g. Qlik View/Sense or Tableau).
  • Technical knowledge on different server operating systems is preferred
  • Good analytical and problem solving skills, able to work under tight timeline
  • Self-motivated and able to accomplish multiple tasks with minimal supervision
  • Good interpersonal and communication skills and able to work with people at all levels
  • Good command in both spoken and written English
Application Methods:

If you wish to have an exciting and rewarding career, send us your CV via the following methods.

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies (, a copy of which will be provided immediately upon request.