PCCW Solutions' innovative RFID solution has earned accolades in HK RFID Awards 2010

HONG KONG, October 5, 2010 – PCCW Solutions, a subsidiary of Hong Kong's premier telecommunications provider, PCCW Limited, announces today its home-grown Logistics Management System and SENSE RFID middleware solution (“SENSE”) implemented for Collezione Wine Cellars have won two Certificates of Merit in the HK RFID Awards 2010. SENSE has also helped Kerry Logistics score a silver award in Best EPC/RFID Implementation and a bronze award in Most Innovative Use of EPC/RFID.

The objectives of the HK RFID Awards, organized by the GS1 Hong Kong, are to recognize pioneering enterprises that have successfully brought EPC/RFID (Electronic Product Code/Radio Frequency Identification) technologies into business operation, to encourage the adoption of EPC/RFID technologies by businesses in Hong Kong and the Pearl River Delta region, and to foster the development of new EPC/RFID products and services.

Mr. George Fok, Managing Director of PCCW Solutions, said: “These RFID Awards conferred on us and our customers reflect PCCW Solutions' proven expertise in the implementation of RFID applications and our outstanding ability to deliver high-quality solutions tailored to customer requirements. We create value to our customers by bringing together in-depth industry knowledge, innovative technology, and project management excellence.”

PCCW Solutions' SENSE is an EPC global standard compliance middleware solution that helps customers capture, filter and manage RFID data for business operation and customer relationship management, enabling them to enhance operational efficiency and customer experience.

About PCCW Limited

PCCW Limited (SEHK:0008) is the holding company of HKT Group Holdings Limited (HKT), Hong Kong's premier telecommunications provider and a world-class player in Information and Communications Technologies. PCCW also holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited.

As the provider of Hong Kong's first quadruple-play experience, PCCW/HKT offers a range of innovative media content and services across four platforms – fixed-line, broadband Internet access, TV and mobile. In addition, the Group meets the sophisticated needs of the local and international business community, while supporting network operators with cutting-edge technical services and handling large-scale IT outsourcing projects for public and private sector organizations. To learn more about PCCW and HKT, please visit

About PCCW Solutions

PCCW Solutions is an operating division of HKT Group Holdings Limited (HKT), which is a wholly-owned subsidiary of PCCW Limited and holds the PCCW Group's telecoms services, media and IT solutions businesses. PCCW/HKT is Hong Kong's premier telecommunications provider and a world-class player in Information and Communications Technologies.

PCCW Solutions is the IT and business process outsourcing flagship of the Group. Responsible for a growing number of large-scale IT projects in the public and private sectors, PCCW Solutions holds a wealth of experience and expertise and is viewed as a major industry player in Greater China. To learn more about PCCW Solutions, please visit

For more information, please contact:
Ivan Ho
Tel: +852 2883 8747